Your business outgrew its operations. Let's build what's next.
About Jen
Jen Pakravan is an independent operations consultant with nearly two decades of experience inside tech and B2B companies. She works with growing organizations to build the operations that support what comes next, staying through implementation rather than handing off a plan and leaving.
Her starting point is always the same: most ops problems are unresolved-decisions problems, and no tool or process fixes something if the underlying decisions haven't been made. She's both the strategist and the implementer, which means nothing gets lost in the handoff between the two.
Quick Qualify
Good Fit
- B2B companies, 10–200 people, with a real ops problem
- Orgs using tools that aren't delivering results
- Teams where the internal owner is underwater or too close to see it clearly
- Founders or GMs who need to get clear on what they want, then have it built
- Leaders not ready for a full-time hire, or with an ops person who needs additional capacity
- Someone is joining or leaving and things need to be cleaned up
- Leadership can't answer basic questions about how the business actually runs
Not a Fit
- Documentation or SOP-only projects
- Production-level software development or deep custom code
- "Teach us how to use this tool better" projects
- Situations where the root problem sits outside what any ops engagement can reach: a business model question, a founder dynamic, or a technical constraint without a no-code solution
Call Me When You Hear...
Visibility Gaps
"I can't answer basic questions about how my business runs."
Pipeline, revenue, who owns what, what's happening week to week. If the answers require manual pulling or information that lives in someone's head, there's an ops problem underneath it.
"We're piecing this together by hand every month."
Whether it's revenue data, pipeline, or reporting: if someone is manually assembling information that should be automatic, that's the engagement.
"Someone key is leaving and too much lives in their head."
Transitions expose how much of the operation is one person deep. Jen helps get it documented, handed off, or rebuilt before the gap becomes a real problem.
Process and Tool Gaps
"We added this tool and the same problem reappeared."
The tool is rarely the actual problem. Jen diagnoses where the breakdown is: in the decisions that were never made, the process nobody agreed on, or the gap between "we have this" and "we use this."
"We know something's broken but can't tell if it's a process problem or something bigger."
That's often the right moment to call. Jen's discovery process surfaces what's actually in the way. If it turns out the problem sits outside what an ops engagement can reach, she'll say so.
Capacity and Resource Gaps
"We have someone managing this, but they're underwater."
Proximity to the problem is often what makes it hard to solve. An outside operator can see it differently. Jen can name the thing and move on it.
"We know we need ops help but we're not ready to bring someone on full-time."
Jen brings pattern recognition that a new hire would need years to develop, without the long-term employment commitment. Engagements run 8–12 weeks with a defined support window after.
Why This Is Different
vs. Other Consultants
She finds the real problem, not the presenting one.
Most clients come in saying "my CRM is broken." The actual problem is usually deeper. Jen's discovery process surfaces it fast, including decisions that need to get made before anything gets built.
She's both the strategist and the implementer.
The handoff between those roles is where most dropped value lives. Jen does both, so nothing gets lost between "here's the plan" and "here's the thing, running."
She can zoom in and zoom out, and keep both in lockstep.
She can discuss what the business is trying to do at a high level and then go fix the Airtable formula breaking the report. Holding both, and keeping them pointing the same direction, is the job.
vs. Internal Resources
She can say the thing the internal person can't.
An outside operator sits outside the politics. She can name what everyone in the room already knows but nobody's put in writing.
She's worked every side of the table.
Sales, CS, product, RevOps, engineering, finance, legal. She's seen how one team's decision quietly becomes another team's problem, which gives her pattern recognition for where things actually get stuck.
vs. Tool-Only Operators
She'll tell you where automation and AI actually help, and where they don't.
The value isn't in automating everything. It's in knowing which things are worth it, which ones will break in three months, and which ones are a faster version of the wrong answer. Jen's job is to make that call, and to be honest when the answer is "not this one."
She'll tell you what not to build.
Not everything should be automated. Not everything needs to be documented right now. Jen will say so, explain why, and propose what to do instead.
How Jen Works
Discovery-first engagement (8–12 weeks)
- Starts with a scoped discovery conversation
- Both sides confirm fit at the end. If not, the client takes a documented plan they can act on elsewhere
- Covers scoping, build, documentation, and handoff
- Works across all levels of the org, not just leadership
- Typically $15–20K depending on scope
Three-month post-engagement support
- Included after every engagement
- Small fixes, refinements, and usage questions
- New workstreams get scoped separately
Recent Work
"Before Jen came in, we were piecing together pipeline and revenue data by hand every month. She built the system that made it automatic, but more importantly, she helped us figure out what we actually needed to track and why. We hadn't made those decisions before."
Head of Revenue Operations, B2B security company
"We'd been managing membership across more spreadsheets than anyone wanted to count. Jen didn't just move the data into one place. She asked the questions we hadn't thought to ask about how we actually use the information, then built something we could maintain ourselves."
Director, nonprofit organization
Copy-Paste Intro Email
Subject: Intro: [Your name] + Jen Pakravan
Hi [Name],
I wanted to connect you with Jen Pakravan. Jen is an operations consultant who works with growing companies to build the systems and processes that actually stick. She stays through implementation, which is when things usually get complicated.
Based on [what you mentioned / what I know about your situation], I think there's a real fit worth exploring.
Jen, [Name] is [brief context]. I'll let you two take it from here.
[Your name]